espresso Purchase Flow
Client
espresso Displays
Role
User Research & Interviews, User Flows & Information Architecture, Responsive User Interface Design, Prototyping, User Testing
Tools
Figma
About espresso
espresso Displays is an Australian startup that was founded by a team of engineers who recognised a clear unmet need for portable display technology that served the rapidly changing and diverse needs of how people work. Shipping its first product range in 2019 with the launch of the world’s thinnest portable display, espresso Displays has rapidly evolved in its capability to deliver interactive display experiences.
Background
To boost sales and enhance user experience, the purchase flow underwent a comprehensive redesign process. Leveraging user feedback and market research, key pain points were identified and addressed to streamline the flow. Through iterative redesigns focusing on simplification and enhanced user guidance, the purchase flow was transformed into a more intuitive and compelling journey, resulting in increased sales and improved user satisfaction.
